@Article{IJMHP.2019.010834,
AUTHOR = {Arooj Arshad, Mian Ahmad Hanan, Noshina Saleem, Saima Farzooq, Remsha Fatima},
TITLE = {Media and Mental Health Literacy: Do Mediated Interventions Enhance  Mental Health Awareness? Implications and Policy Recommendations},
JOURNAL = {International Journal of Mental Health Promotion},
VOLUME = {21},
YEAR = {2019},
NUMBER = {3},
PAGES = {99--109},
URL = {http://www.techscience.com/IJMHP/v21n3/38563},
ISSN = {2049-8543},
ABSTRACT = {In the current digital era, public health campaigns using media has been 
very successful in giving knowledge and changes the attitudes of people. But till 
now scarce literature is available related to media campaigns about mental health. 
In this study Pre-Post Quasi Experimental Design using vignettes as a data 
collection measure were employed. The participants were categories in to 
experimental (n = 138) and control (n = 134) groups having 18–55 years of age to 
evaluate the efficiency of media mediated interventions using social media 
campaign in increasing Mental Health Literacy (MHL). The results from nonparametric chi-square test indicated that mental health literacy significantly 
increases at post assessment level in participants belonging to experimental group, 
while level of MHL remains same in control group participants. The current study 
was unique because it discussed the efficacy of social media mediated 
interventions, which creates awareness and infused information among general 
public regarding the underexplored and neglected area of mental health.},
DOI = {10.32604/IJMHP.2019.010834}
}