TY - EJOU AU - Vijayan, Divya P. AU - Ghuhato, Tokani AU - Rajkumar, Eslavath AU - George, Allen Joshua AU - John, Romate AU - Abraham, John TI - Exploring the Reasons for Selfie-Taking and Selfie-Posting on Social Media with Its Effect on Psychological and Social Lives: A Study among Indian Youths T2 - International Journal of Mental Health Promotion PY - 2024 VL - 26 IS - 5 SN - 2049-8543 AB - ‘Selfie’ taking was introduced to the common people by smartphones and has become a common practice across the globe in no time. With technological advancement and the popularity of smartphones, selfie-taking has grown rapidly within a short time. In light of the new trend set by the generation, this study aimed to explore reasons for selfie-taking and selfie-posting on social media and their effects on the social and psychological lives of young adults. A purposive sampling method was adopted to select 20 Indian citizens, between 18 and 24 years. The data were collected through semi-structured interviews and analysed using thematic analysis. Selfie-taking and posting on social media give positive feelings, and it acts as a mood modifier dependent mostly on the favourability and feedback about the post which in turn affects emotions and self-satisfaction. KW - Selfie; social media; social networking sites; obsessive selfie-taking; Indian youth DO - 10.32604/ijmhp.2024.023032