@Article{cmc.2020.011454,
AUTHOR = {Weijin Jiang, Wei Liu, Haolong Xia, Yuhui Xu, Dongbo Cao, Guo Liang},
TITLE = {Research on Intelligent Mobile Commerce Transaction Security  Mechanisms Based on Mobile Agent},
JOURNAL = {Computers, Materials \& Continua},
VOLUME = {65},
YEAR = {2020},
NUMBER = {3},
PAGES = {2543--2555},
URL = {http://www.techscience.com/cmc/v65n3/40186},
ISSN = {1546-2226},
ABSTRACT = {In networked mobile commerce network transactions, trust is the prerequisite 
and key to a smooth transaction. The measurement of trust between entities involves 
factors such as transaction amount, transaction time, personal income of consumer 
entities and their risk attitude towards trust, etc., so it is difficult to accurately calculate 
quantitatively. In order to find out the essential characteristics of this trust relationship, 
based on the research background of mobile commerce in the mobile network 
environment, a dynamic trust mechanism is proposed through the research of trust in the 
mobile network environment, trust influencing factors and trust mechanism. The 
calculation model of mobile interactive services based on mobile service business 
transactions. The model calculates feedback credibility through feedback deviation and 
feedback robustness, and combines transaction context factors and trust mapping 
mechanism to judge the seller’s credibility. This model better reflects the degree of 
influence of subjective factors such as personal preferences and risk attitudes on trust 
calculations, And the sensitivity of trust algorithms and transaction attributes has been 
greatly improved. After a large number of experiments and theoretical analysis, this 
mechanism provides an effective explanation for solving the problem of network trust 
computing. and provides valuable new ideas for the study of secure transactions in the 
mobile Internet environment.},
DOI = {10.32604/cmc.2020.011454}
}