Open Access

ARTICLE

A Big Data Based Dynamic Weight Approach for RFM Segmentation

Lin Lang¹, Shuang Zhou¹, Minjuan Zhong^1,*, Guang Sun¹, Bin Pan¹, Peng Guo^1,2

1 Hunan University of Finance and Economics, Changsha, 410205, China
2 University Malaysia Sabah, Kota Kinabalu, 88670, Malaysia

* Corresponding Author: Minjuan Zhong. Email: