@Article{10798587.2017.1327159,
AUTHOR = {Gunay Sadikoglu},
TITLE = {Modeling of Consumer Buying Behaviour Using Z-Number Concept},
JOURNAL = {Intelligent Automation \& Soft Computing},
VOLUME = {24},
YEAR = {2018},
NUMBER = {1},
PAGES = {173--178},
URL = {http://www.techscience.com/iasc/v24n1/39741},
ISSN = {2326-005X},
ABSTRACT = {Consumer behaviour has always been of a great interest in marketing research. The consumer buying 
behaviour has become an integral part of strategic market planning and includes mental, emotional 
and physical activities. The consumer behaviour and decision-making process are usually subject 
to uncertainties related to influences of socio-cultural, psychological and personal factors. In this 
paper, the Z-number concept is applied for handling uncertainties in analysing the consumer buying 
behaviour.},
DOI = {10.1080/10798587.2017.1327159}
}