@Article{iasc.2020.013936,
AUTHOR = {Linlin Zhang},
TITLE = {The Optimization Analysis of the Communication Model of Negative Influence of the Entrepreneur's Social Relationship Change},
JOURNAL = {Intelligent Automation \& Soft Computing},
VOLUME = {26},
YEAR = {2020},
NUMBER = {3},
PAGES = {577--583},
URL = {http://www.techscience.com/iasc/v26n3/40017},
ISSN = {2326-005X},
ABSTRACT = {The change of entrepreneurial social relations will have a negative impact on 
the enterprise performance. There is a significant positive correlation between 
the change of entrepreneurs' social relations and the negative impact of 
corporate performance. In order to reduce the negative impact of the social 
relationship of entrepreneurs and improve the profitability of the enterprises, a 
communication model of the entrepreneur social relationship change and the 
negative influence of the enterprise performance is proposed based on the 
closeness decision. The communication model of the negative impact of the 
enterprise performance and the enterprise performance are analyzed. In the
perspective of communication, the constraint objective function of the change 
of the entrepreneur's social relations and the negative impact of the enterprise 
performance is established, and the parameter model that affects the change of 
the entrepreneur's social relations and the negative influence of the enterprise 
performance is constructed and combined with the contribution weight and risk 
of the negative impact parameters of the enterprise performance. The fuzzy 
game decision model of the cost prediction of the change of the entrepreneur’s 
social relations is designed. The decision model is built with the social 
relationship structure and the negative influence effect as the core variable, and 
the self-adaptive fuzzy game decision of the entrepreneur's social relationship 
and the negative influence of the enterprise is realized. The Hausman test rule 
is adopted. The statistical analysis of the cost-effectiveness of the changes in 
the social relations of entrepreneurs shows that the use of this model for the 
enterprise management can reduce the negative impact of the changes in the 
social relations of entrepreneurs, improve the enterprise performance and 
profitability, and optimize the efficiency of the enterprise management.},
DOI = {10.32604/iasc.2020.013936}
}