TY - EJOU AU - Li, Yuchen AU - Zhu, Junyan AU - Feng, Yaxian AU - Yang, Xingrui AU - Zhou, Yu TI - Study on the Present Situation and Optimization Path of Gamification Design in Chinese University Libraries T2 - Journal on Big Data PY - 2022 VL - 4 IS - 2 SN - 2579-0056 AB - In this paper, 137 “First-class universities” and “First-class discipline” construction universities in China are selected as the objects of investigation to analyzes the present situation and characteristics of the game design of University Library in China. Taking the university library in other countries as the reference object, this paper compares the differences of the game design of University Library in China and other countries, sums up the deficiency of the gamification service practice in Chinese university libraries. At last, this paper proposes an optimization path of the gamification design of Chinese University Library from six aspects of game type, game service object, game interactive mode, game application, game development and game play-ability. KW - Double first-class; university libraries; gamification design; optimization path DO - 10.32604/jbd.2022.030660