TY  - EJOU
AU  - Liu, Xin 
AU  - Chen, Zimeng 

TI  - How does perceived human-computer interaction affect employee helping behavior?
T2  - Journal of Psychology in Africa

PY  - 2025
VL  - 35
IS  - 2
SN  - 1815-5626

AB  - This study examined how perceived human-computer interaction (HCI) is related to employees’ helping behaviors with role breadth self-efficacy and digital fluency. An online scenario experiment (study 1; female = 61.3%; mean age = 30.79 years; bachelor’s degree = 68.7%) and a questionnaire survey (study 2; male = 44.2%; younger than 30 years = 50.6%; bachelor’s degree = 61.5%) found that perceived HCI exerts a significant positive indirect effect on employee helping behavior through improved role breadth self-efficacy. This positive indirect effect is stronger when employee digital fluency is high. Findings are consistent with social cognitive theory, which proposes that the relationship among environment, individual cognition, and behavior is mutually determined, and the influence of environment on individual behavior varies with individual characteristics. The findings imply a need for employer organizations to create favorable human-computer interaction environment for employees’ digital fluency to promote role breadth self-efficacy and helping behavior in the digital age.
KW  - perceived HCI; role breadth self-efficacy; digital fluency; helping behavior; social cognitive theory

DO  - 10.32604/jpa.2025.065782