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    The Impact of Privacy Seal on Users’ Perception in Network Transactions

    Jing Chen,Yuchen Luo2,†, Ruiqi Du3,‡

    Computer Systems Science and Engineering, Vol.35, No.3, pp. 199-206, 2020, DOI:10.32604/csse.2020.35.199

    Abstract In the age of big data, the issue of online privacy has attracted much attention from all sectors. The introduction and establishment of an evaluation system for the privacy agreement based on a third party, together with the establishment of a safer internet transaction environment, can help to establish mutual trust between users and the platform. With the research background links to the online trading platform, this article investigates how the privacy seal which is provided by the third-party evaluation organization influences and addresses trust-awareness and privacy concerns of users, as well as exposing information and purchasing data. According to… More >

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