Open Access
ARTICLE
User Behavior Path Analysis Based on Sales Data
Wangdong Jiang, Dongling Zhang*, Yapeng Peng, Guang Sun, Ying Cao, Jing Li
Hunan University of Finance and Economics, Changsha, 410205, China
* Corresponding Author: Dongling Zhang. Email:
Journal of New Media 2020, 2(2), 79-90. https://doi.org/10.32604/jnm.2020.010088
Received 10 February 2020; Accepted 10 February 2020; Issue published 21 August 2020
Abstract
With the rapid development of science and technology and the
increasing popularity of the Internet, the number of network users is gradually
expanding, and the behavior of network users is becoming more and more
complex. Users’ actual demand for resources on the network application
platform is closely related to their historical behavior records. Therefore, it is
very important to analyze the user behavior path conversion rate. Therefore, this
paper analyses and studies user behavior path based on sales data. Through
analyzing the user quality of the website as well as the user’s repurchase rate,
repurchase rate and retention rate in the website, we can get some user habits and
use the data to guide the website optimization.
Keywords
Cite This Article
W. Jiang, D. Zhang, Y. Peng, G. Sun, Y. Cao
et al., "User behavior path analysis based on sales data,"
Journal of New Media, vol. 2, no.2, pp. 79–90, 2020. https://doi.org/10.32604/jnm.2020.010088