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Automated Negotiation in E Commerce: Protocol Relevance and Improvement Techniques

S. R. Vij1,*, D. Mukhopadhyay2, A. J. Agrawal3

1 Shri Ramdeobaba College of Engineering and Management, Nagpur and MIT World Peace University, Pune, 411038, India.
2 New Horizon Institute of Technology and Management, Thane, 400615, India.
3 Shri Ramdeobaba College of Engineering and Management, Nagpur, 440013, India.
* Corresponding Author: S. R. Vij. Email:

Computers, Materials & Continua 2019, 61(3), 1009-1024.


We all negotiate, formally or informally, in jobs, in day today lives and outcomes of negotiations affect those processes of life. Although negotiation is an intrinsic nature of human psyche, it is very complex phenomenon to implement using computing and internet for the various purposes in E Commerce. Automation of negotiation process poses unique challenges for computer scientists and researchers, so here we study how negotiation can be modeled and analyzed mathematically, what can be different techniques and strategies or set of rules/protocols to be implemented and how they can be relevantly implemented. We are in a quest to find out how this complex process, which involves human psyche can be automated using computers and modern day technologies. Now, the quest is not only automation, looking at the research in the related field in last ten years; but it is all about finding solutions to make e-negotiation more efficient and more accurate, as well as useful in any kind of electronic trading situations. Here is an attempt to consolidate our work of last few years on automation of negotiation process; we call it as negotiation protocol on research, study as well as implementation level of negotiation automation. Overall, we are trying to give few solutions to make the automation more efficient.


Cite This Article

S. R. Vij, D. Mukhopadhyay and A. J. Agrawal, "Automated negotiation in e commerce: protocol relevance and improvement techniques," Computers, Materials & Continua, vol. 61, no.3, pp. 1009–1024, 2019.


This work is licensed under a Creative Commons Attribution 4.0 International License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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