Open Access

ARTICLE

A Fusion Model for Personalized Adaptive Multi-Product Recommendation System Using Transfer Learning and Bi-GRU

Buchi Reddy Ramakantha Reddy, Ramasamy Lokesh Kumar^*

School of Computer Science and Engineering, Vellore Institute of Technology, Vellore, 632014, Tamilnadu, India

* Corresponding Author: Ramasamy Lokesh Kumar. Email:

Computers, Materials & Continua 2024, 81(3), 4081-4107. https://doi.org/10.32604/cmc.2024.057071

Received 07 August 2024; Accepted 29 October 2024; Issue published 19 December 2024

Abstract

Traditional e-commerce recommendation systems often struggle with dynamic user preferences and a vast array of products, leading to suboptimal user experiences. To address this, our study presents a Personalized Adaptive Multi-Product Recommendation System (PAMR) leveraging transfer learning and Bi-GRU (Bidirectional Gated Recurrent Units). Using a large dataset of user reviews from Amazon and Flipkart, we employ transfer learning with pre-trained models (AlexNet, GoogleNet, ResNet-50) to extract high-level attributes from product data, ensuring effective feature representation even with limited data. Bi-GRU captures both spatial and sequential dependencies in user-item interactions. The innovation of this study lies in the innovative feature fusion technique that combines the strengths of multiple transfer learning models, and the integration of an attention mechanism within the Bi-GRU framework to prioritize relevant features. Our approach addresses the classic recommendation systems that often face challenges such as cold start along with data sparsity difficulties, by utilizing robust user and item representations. The model demonstrated an accuracy of up to 96.9%, with precision and an F1-score of 96.2% and 96.97%, respectively, on the Amazon dataset, significantly outperforming the baselines and marking a considerable advancement over traditional configurations. This study highlights the effectiveness of combining transfer learning with Bi-GRU for scalable and adaptive recommendation systems, providing a versatile solution for real-world applications.

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