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Media and Mental Health Literacy: Do Mediated Interventions Enhance Mental Health Awareness? Implications and Policy Recommendations

Arooj Arshad1,*, Mian Ahmad Hanan2,*, Noshina Saleem3, Saima Farzooq4, Remsha Fatima5

1 Institute of Applied Psychology, Punjab University, Lahore, Pakistan
2 Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Pakistan
3 Institute of Communication Studies, Punjab University, Lahore, Pakistan
4 Department of Psychology, University of the Lahore, Lahore, Pakistan
5 Shalamar Medical and Dental College, Lahore, Pakistan

* Corresponding Authors: Arooj Arshad. Email: ;
  Mian Ahmad Hanan. Email:

International Journal of Mental Health Promotion 2019, 21(3), 99-109.


In the current digital era, public health campaigns using media has been very successful in giving knowledge and changes the attitudes of people. But till now scarce literature is available related to media campaigns about mental health. In this study Pre-Post Quasi Experimental Design using vignettes as a data collection measure were employed. The participants were categories in to experimental (n = 138) and control (n = 134) groups having 18–55 years of age to evaluate the efficiency of media mediated interventions using social media campaign in increasing Mental Health Literacy (MHL). The results from nonparametric chi-square test indicated that mental health literacy significantly increases at post assessment level in participants belonging to experimental group, while level of MHL remains same in control group participants. The current study was unique because it discussed the efficacy of social media mediated interventions, which creates awareness and infused information among general public regarding the underexplored and neglected area of mental health.


Cite This Article

Arshad, A., Hanan, M. A., Saleem, N., Farzooq, S., Fatima, R. (2019). Media and Mental Health Literacy: Do Mediated Interventions Enhance Mental Health Awareness? Implications and Policy Recommendations. International Journal of Mental Health Promotion, 21(3), 99–109.

This work is licensed under a Creative Commons Attribution 4.0 International License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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