Exploring the Impact of Social Media on Afghan Youth’s Digital Culture: A Quantitative Study of Identity, Norms, and Cultural Preservation
Sabghatullah Ghorzang1,2,*, İhsan Karlı1,*
Journal of New Media, Vol.7, pp. 1-16, 2026, DOI:10.32604/jnm.2026.076922
- 24 March 2026
Abstract In the rapidly evolving digital landscape, the interplay between social media and cultural identity among Afghan youth is of growing significance. This study examines how social media influences the digital culture of Afghan youth, using Social Identity Theory (SIT) to explore digital behaviors, identity formation, and cultural preservation. With a sample of 400 participants, the research addresses key gaps by analyzing the impact of social media on societal norms, cultural values, and online relationships. The findings highlight social media’s pivotal role in shaping Afghan digital culture, with a particular emphasis on the active engagement of More >
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