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  • Open Access

    ARTICLE

    Machine Learning-Based Advertisement Banner Identification Technique for Effective Piracy Website Detection Process

    Lelisa Adeba Jilcha1, Jin Kwak2,*

    CMC-Computers, Materials & Continua, Vol.71, No.2, pp. 2883-2899, 2022, DOI:10.32604/cmc.2022.023167

    Abstract In the contemporary world, digital content that is subject to copyright is facing significant challenges against the act of copyright infringement. Billions of dollars are lost annually because of this illegal act. The current most effective trend to tackle this problem is believed to be blocking those websites, particularly through affiliated government bodies. To do so, an effective detection mechanism is a necessary first step. Some researchers have used various approaches to analyze the possible common features of suspected piracy websites. For instance, most of these websites serve online advertisement, which is considered as their main source of revenue. In… More >

  • Open Access

    ARTICLE

    Click through Rate Effectiveness Prediction on Mobile Ads Using Extreme Gradient Boosting

    AlAli Moneera, AlQahtani Maram, AlJuried Azizah, Taghareed AlOnizan, Dalia Alboqaytah, Nida Aslam*, Irfan Ullah Khan

    CMC-Computers, Materials & Continua, Vol.66, No.2, pp. 1681-1696, 2021, DOI:10.32604/cmc.2020.013466

    Abstract Online advertisements have a significant influence over the success or failure of your business. Therefore, it is important to somehow measure the impact of your advertisement before uploading it online, and this is can be done by calculating the Click Through Rate (CTR). Unfortunately, this method is not eco-friendly, since you have to gather the clicks from users then compute the CTR. This is where CTR prediction come in handy. Advertisement CTR prediction relies on the users’ log regarding click information data. Accurate prediction of CTR is a challenging and critical process for e-advertising platforms these days. CTR prediction uses… More >

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