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    Dynamic Behavior-Based Churn Forecasts in the Insurance Sector

    Nagaraju Jajam, Nagendra Panini Challa*

    CMC-Computers, Materials & Continua, Vol.75, No.1, pp. 977-997, 2023, DOI:10.32604/cmc.2023.036098

    Abstract In the insurance sector, a massive volume of data is being generated on a daily basis due to a vast client base. Decision makers and business analysts emphasized that attaining new customers is costlier than retaining existing ones. The success of retention initiatives is determined not only by the accuracy of forecasting churners but also by the timing of the forecast. Previous works on churn forecast presented models for anticipating churn quarterly or monthly with an emphasis on customers’ static behavior. This paper’s objective is to calculate daily churn based on dynamic variations in client behavior. Training excellent models to… More >

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