Mosleh Hmoud Al-Adhaileh1, Fawaz Waselallah Alsaade2,*
Intelligent Automation & Soft Computing, Vol.32, No.1, pp. 643-655, 2022, DOI:10.32604/iasc.2022.021225
Abstract In e-commerce and on social media, identifying fake opinions has become a tremendous challenge. Such opinions are widely generated on the internet by fake viewers, also called fraudsters. They write deceptive reviews that purport to reflect actual user experience either to promote some products or to defame others. They also target the reputations of e-businesses. Their aim is to mislead customers to make a wrong purchase decision by selecting undesired products. Such reviewers are often paid by rival e-business companies to compose positive reviews of their products and/or negative reviews of other companies’ products. The main objective of this paper… More >
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