Ngo Quang Trung, Nguyen Van Thanh*
CMC-Computers, Materials & Continua, Vol.73, No.3, pp. 6535-6546, 2022, DOI:10.32604/cmc.2022.031815
Abstract Sustainable marketing, often known as green marketing, has grown in popularity over the last two decades. Government is currently putting pressure to encourage firms to become environmentally aware in multiple aspects like human and financial utilization, advertisement, and product movement. Different types of companies are including many environmental campaigns into their own products to take advantage of the problem. Although many scholars have addressed the relevance of green marketing as well as theory development, this study is unique in that it examines both techniques in a fuzzy context. The integrated Fuzzy Multicriteria Decision Making Model (MCDM) of the analytical hierarchy… More >
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