Jianfang Qi¹, Yue Li^1,3, Haibin Jin¹, Jianying Feng¹, Dong Tian¹, Weisong Mu^1,2,*

CMES-Computer Modeling in Engineering & Sciences, Vol.137, No.1, pp. 197-232, 2023, DOI:10.32604/cmes.2023.026113

Abstract An appropriate optimal number of market segments (ONS) estimation is essential for an enterprise to achieve successful market segmentation, but at present, there is a serious lack of attention to this issue in market segmentation. In our study, an independent adaptive ONS estimation method BWCON-NSDK-means++ is proposed by integrating a new internal validity index (IVI) Between-Within-Connectivity (BWCON) and a new stable clustering algorithm Natural-SDK-means++ (NSDK-means++) in a novel way. First, to complete the evaluation dimensions of the existing IVIs, we designed a connectivity formula based on the neighbor relationship and proposed the BWCON by integrating the connectivity with other two… More >

Yuanbang Li^*, Wengang Zhou, Chi Xu, Yuchun Shi

CMES-Computer Modeling in Engineering & Sciences, Vol.131, No.3, pp. 1365-1386, 2022, DOI:10.32604/cmes.2022.019656

Abstract With the widespread use of mobile phones, users can share their location and activity anytime, anywhere, as a form of check-in data. These data reflect user features. Long-term stability and a set of user-shared features can be abstracted as user roles. This role is closely related to the users’ social background, occupation, and living habits. This study makes four main contributions to the literature. First, user feature models from different views for each user are constructed from the analysis of the check-in data. Second, the K-means algorithm is used to discover user roles from user features. Third, a reinforcement learning… More >

Haoliang Cui¹, Shaozhang Niu¹, Keyue Li^1,*, Chengjie Shi², Shuai Shao³, Zhenguang Gao⁴

Intelligent Automation & Soft Computing, Vol.28, No.1, pp. 277-291, 2021, DOI:10.32604/iasc.2021.016408

Abstract At present, the research on the classification of e-commerce users is relatively mature, but with the rise of mobile social networks, the combination of social networks and e-commerce networks has become a trend and is developing rapidly. Traditional e-commerce user classification methods are not suitable for social e-commerce users. Therefore, based on the research on traditional e-commerce user classification methods, according to the characteristics of social e-commerce users, we improved data preprocessing and parameter tuning methods, and proposed a clustering method of social e-commerce users based on the K-means++ algorithm. The test on the actual data of social e-commerce users… More >