Weijin Jiang1, 2, 3, Wei Liu2, *, Haolong Xia1, Yuhui Xu2, Dongbo Cao1, Guo Liang4
CMC-Computers, Materials & Continua, Vol.65, No.3, pp. 2543-2555, 2020, DOI:10.32604/cmc.2020.011454
Abstract In networked mobile commerce network transactions, trust is the prerequisite
and key to a smooth transaction. The measurement of trust between entities involves
factors such as transaction amount, transaction time, personal income of consumer
entities and their risk attitude towards trust, etc., so it is difficult to accurately calculate
quantitatively. In order to find out the essential characteristics of this trust relationship,
based on the research background of mobile commerce in the mobile network
environment, a dynamic trust mechanism is proposed through the research of trust in the
mobile network environment, trust influencing factors and trust mechanism. The
calculation model… More >
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