Ye Wang1, Bixin Liu2, Hongjia Wu1, Shan Zhao1, Zhiping Cai1, *, Donghui Li3, *, Cheang Chak Fong4
CMC-Computers, Materials & Continua, Vol.65, No.1, pp. 355-367, 2020, DOI:10.32604/cmc.2020.09835
Abstract With the continuous development of e-commerce, consumers show increasing
interest in posting comments on consumption experience and quality of commodities.
Meanwhile, people make purchasing decisions relying on other comments much more
than ever before. So the reliability of commodity comments has a significant impact on
ensuring consumers’ equity and building a fair internet-trade-environment. However,
some unscrupulous online-sellers write fake praiseful reviews for themselves and
malicious comments for their business counterparts to maximize their profits. Those
improper ways of self-profiting have severely ruined the entire online shopping industry.
Aiming to detect and prevent these deceptive comments effectively, we construct a model… More >
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