Monerah M. Alawadh*, Ahmed M. Barnawi
Journal on Big Data, Vol.4, No.1, pp. 1-25, 2022, DOI:10.32604/jbd.2022.021744
Abstract The market trends rapidly changed over the last two decades. The primary reason is the newly created opportunities and the increased number of competitors competing to grasp market share using business analysis techniques. Market Basket Analysis has a tangible effect in facilitating current change in the market. Market Basket Analysis is one of the famous fields that deal with Big Data and Data Mining applications. MBA initially uses Association Rule Learning (ARL) as a mean for realization. ARL has a beneficial effect in providing a plenty benefit in analyzing the market data and understanding customers’ behavior. An important motive of… More >
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