Ginanjar Suwasono Adi1, Samsul Huda2,*, Griffani Megiyanto Rahmatullah3, Dodit Suprianto1, Dinda Qurrota Aini Al-Sefy3, Ivon Sandya Sari Putri4, Lalu Tri Wijaya Nata Kusuma5
CMC-Computers, Materials & Continua, Vol.86, No.1, pp. 1-23, 2026, DOI:10.32604/cmc.2025.068619
- 10 November 2025
Abstract In the competitive retail industry of the digital era, data-driven insights into gender-specific customer behavior are essential. They support the optimization of store performance, layout design, product placement, and targeted marketing. However, existing computer vision solutions often rely on facial recognition to gather such insights, raising significant privacy and ethical concerns. To address these issues, this paper presents a privacy-preserving customer analytics system through two key strategies. First, we deploy a deep learning framework using YOLOv9s, trained on the RCA-TVGender dataset. Cameras are positioned perpendicular to observation areas to reduce facial visibility while maintaining accurate More >