Sufyan Habib1, Nawaf N. Hamadneh2,*, S. Al wadi3, Ra’ed Masa’deh4
CMC-Computers, Materials & Continua, Vol.67, No.1, pp. 445-462, 2021, DOI:10.32604/cmc.2021.014047
Abstract Online Food Delivery Platforms (OFDPs) has witnessed phenomenal growth in the past few years, especially this year due to the COVID-19 pandemic. This Pandemic has forced many governments across the world to give momentum to OFD services and make their presence among the customers. The Presence of several multinational and national companies in this sector has enhanced the competition and companies are trying to adapt various marketing strategies and exploring the brand experience (BEX) dimension that helps in enhancing the brand equity (BE) of OFDPs. BEXs are critical for building brand loyalty (BL) and making companies profitable. Customers can experience… More >
Login
Register
