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    ARTICLE

    Two-Stage PLS-SEM and Fuzzy AHP Approach to Investigate Vietnamese SMEs’ Export Competitiveness

    Phi-Hung Nguyen1,2,*

    CMC-Computers, Materials & Continua, Vol.72, No.2, pp. 4107-4123, 2022, DOI:10.32604/cmc.2022.026286

    Abstract Vietnam is paying great to the seafood exporting sector, offering various significant production advantages, concluding that it is critical to understand the competitiveness of the target market and implement effective strategies. However, due to COVID 19, the value of Vietnamese pangasius exports resulted in low and unpredictable profits for pangasius farmers. It is obvious to recognize competitiveness as Multi-Criteria Decision Making (MCDM) problem in the uncertain business environment. Therefore, this study is the first to propose a two-staged Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Fuzzy Analytic Hierarchy Process (FAHP) analysis to identify potential criteria and comprehensively investigate the competitiveness… More >

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