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    Decision Tree Algorithm for Precision Marketing via Network Channel

    Yulan Zheng

    Computer Systems Science and Engineering, Vol.35, No.4, pp. 293-298, 2020, DOI:10.32604/csse.2020.35.293

    Abstract With the development of e-commerce, more and more enterprises attach importance to precision marketing for network channels. This study adopted the decision tree algorithm in data mining to achieve precision marketing. Firstly, precision marketing and C4.5 decision tree algorithm were briefly introduced. Then e-commerce enterprise A was taken as an example. The data from January to June 2018 were collected. Four attributes including age, income, occupation and educational background were selected for calculation and decision tree was established to extract classification rules.The results showed that the consumers of the products of the company were high-income young and middle-aged people, middle-income… More >

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