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    Extension of Goal-Directed Behavior Model for Post-Pandemic Korean Travel Intentions to Alternative Local Destinations: Perceived Risk and Knowledge

    Heesup Han1, Hong Ngoc Nguyen2, Hyerin Lee3, Sanghyeop Lee4,*

    International Journal of Mental Health Promotion, Vol.25, No.4, pp. 449-469, 2023, DOI:10.32604/ijmhp.2023.025379

    Abstract Since the outbreak of COVID-19, tourists have been increasingly concerned over various risks of international travel, while knowledge of the pandemic appears to vary significantly. In addition, as travel restrictions continue to impact adversely on international tourism, tourism efforts should be placed more on the domestic markets. Via structural equation modeling, this study unearthed different risk factors impacting Korean travelers’ choices of alternative local destinations in the post-pandemic era. In addition, this study extended the goal-directed behavior framework with the acquisition of perceived risk and knowledge of COVID-19, which was proven to hold a significantly More >

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