Malik Khlaif Gharaibeh1, Natheer Khlaif Gharaibeh2,*, Mohammad Ayoub Khan3, Waleed Abdel karim Abu-ain4, Musab Kasim Alqudah2
Computer Systems Science and Engineering, Vol.37, No.2, pp. 187-202, 2021, DOI:10.32604/csse.2021.014902
Abstract This article examines the main variables that influence the intention to use Augmented Reality (AR) applications in the tourism sector in Jordan. The study model has been constructed based on the unified theory of acceptance and the use of technology2 (UTAUT2), by incorporating a new construct (aesthetics) to explore the usage intention of Mobile Augmented Reality in Tourism (MART). A questionnaire was used and distributed to a sample of 450 participants. Data were analyzed using the Smart PLS version 3.0. for testing 12 hypotheses. 29 measurement items were carefully reviewed based on previous studies that were selected to assess the… More >
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