Huan Xu1, Sixuan Chen2,*
Journal on Internet of Things, Vol.4, No.2, pp. 75-84, 2022, DOI:10.32604/jiot.2022.030610
Abstract Marketing is a very important part of an enterprise. A rational and scientific marketing management can not only reduce the cost of enterprise sales, but also greatly improve the competitiveness of enterprises. The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology. The most suitable competitive strategy of the company is put forward as the centralized strategy. And put forward the clear strategy implementation details, introduced the current situation and history of the Internet of things, and combined with the development status, put forward the necessity of the… More >
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