Kumail Javaid1, Ayesha Siddiqa2, Syed Abbas Zilqurnain Naqvi2, Allah Ditta3, Muhammad Ahsan2, M. A. Khan4, Tariq Mahmood5, Muhammad Adnan Khan6,*
CMC-Computers, Materials & Continua, Vol.71, No.3, pp. 4425-4442, 2022, DOI:10.32604/cmc.2022.022984
Abstract Artificial intelligence (AI) and machine learning (ML) help in making predictions and businesses to make key decisions that are beneficial for them. In the case of the online shopping business, it’s very important to find trends in the data and get knowledge of features that helps drive the success of the business. In this research, a dataset of 12,330 records of customers has been analyzed who visited an online shopping website over a period of one year. The main objective of this research is to find features that are relevant in terms of correctly predicting the purchasing decisions made by… More >
Login
Register
