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    ARTICLE

    Dynamic Pricing Model of E-Commerce Platforms Based on Deep Reinforcement Learning

    Chunli Yin1,*, Jinglong Han2

    CMES-Computer Modeling in Engineering & Sciences, Vol.127, No.1, pp. 291-307, 2021, DOI:10.32604/cmes.2021.014347

    Abstract With the continuous development of artificial intelligence technology, its application field has gradually expanded. To further apply the deep reinforcement learning technology to the field of dynamic pricing, we build an intelligent dynamic pricing system, introduce the reinforcement learning technology related to dynamic pricing, and introduce existing research on the number of suppliers (single supplier and multiple suppliers), environmental models, and selection algorithms. A two-period dynamic pricing game model is designed to assess the optimal pricing strategy for e-commerce platforms under two market conditions and two consumer participation conditions. The first step is to analyze the pricing strategies of e-commerce… More >

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