A. S. Harish*, C. Malathy
Intelligent Automation & Soft Computing, Vol.36, No.1, pp. 589-600, 2023, DOI:10.32604/iasc.2023.032030
Abstract Retailing is a dynamic business domain where commodities and goods are sold in small quantities directly to the customers. It deals with the end user customers of a supply-chain network and therefore has to accommodate the needs and desires of a large group of customers over varied utilities. The volume and volatility of the business makes it one of the prospective fields for analytical study and data modeling. This is also why customer segmentation drives a key role in multiple retail business decisions such as marketing budgeting, customer targeting, customized offers, value proposition etc. The segmentation could be on various… More >
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