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    ARTICLE

    Association Rule Analysis-Based Identification of Influential Users in the Social Media

    Saqib Iqbal1, Rehan Khan2, Hikmat Ullah Khan2,*, Fawaz Khaled Alarfaj4, Abdullah Mohammed Alomair3, Muzamil Ahmed2

    CMC-Computers, Materials & Continua, Vol.73, No.3, pp. 6479-6493, 2022, DOI:10.32604/cmc.2022.030881

    Abstract The exchange of information is an innate and natural process that assist in content dispersal. Social networking sites emerge to enrich their users by providing the facility for sharing information and social interaction. The extensive adoption of social networking sites also resulted in user content generation. There are diverse research areas explored by the researchers to investigate the influence of social media on users and confirmed that social media sites have a significant impact on markets, politics and social life. Facebook is extensively used platform to share information, thoughts and opinions through posts and comments. The identification of influential users… More >

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