Hsu-Hua Lee, Minh T. N. Nguyen*
Journal of New Media, Vol.5, No.1, pp. 65-80, 2023, DOI:10.32604/jnm.2023.045792
Abstract YouTube videos on sustainable fashion enable the public to gain basic knowledge about this concept. In this paper, we analyse user comments on YouTube videos that contain sustainable fashion content. The paper’s main objective is to help content creators and business managers effectively understand the perspectives of viewers, thus improving video quality and developing business. We analysed a dataset of 17,357 comments collected from 15 sustainable fashion YouTube videos. First, we use Latent Dirichlet Allocation (LDA), a topic modelling technique, to discover the abstract topics. In addition, we use two approaches to rank these topics: ranking based on proportion and… More >
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