Vani Haridasan^*, Kavitha Muthukumaran, K. Hariharanath

Intelligent Automation & Soft Computing, Vol.35, No.3, pp. 3531-3544, 2023, DOI:10.32604/iasc.2023.030628

Abstract Customer retention is one of the challenging issues in different business sectors, and various firms utilize customer churn prediction (CCP) process to retain existing customers. Because of the direct impact on the company revenues, particularly in the telecommunication sector, firms are needed to design effective CCP models. The recent advances in machine learning (ML) and deep learning (DL) models enable researchers to introduce accurate CCP models in the telecommunication sector. CCP can be considered as a classification problem, which aims to classify the customer into churners and non-churners. With this motivation, this article focuses on designing an arithmetic optimization algorithm… More >

Nasebah Almufadi¹, Ali Mustafa Qamar^1,2,*

Computer Systems Science and Engineering, Vol.43, No.3, pp. 1255-1270, 2022, DOI:10.32604/csse.2022.025029

Abstract Currently, mobile communication is one of the widely used means of communication. Nevertheless, it is quite challenging for a telecommunication company to attract new customers. The recent concept of mobile number portability has also aggravated the problem of customer churn. Companies need to identify beforehand the customers, who could potentially churn out to the competitors. In the telecommunication industry, such identification could be done based on call detail records. This research presents an extensive experimental study based on various deep learning models, such as the 1D convolutional neural network (CNN) model along with the recurrent neural network (RNN) and deep… More >