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Modeling of Consumer Buying Behaviour Using Z-Number Concept

Gunay Sadikoglu

Department of Marketing, Near East University, Lefkoșa, North Cyprus

* Corresponding Author: Gunay Sadikoglu,

Intelligent Automation & Soft Computing 2018, 24(1), 173-178.


Consumer behaviour has always been of a great interest in marketing research. The consumer buying behaviour has become an integral part of strategic market planning and includes mental, emotional and physical activities. The consumer behaviour and decision-making process are usually subject to uncertainties related to influences of socio-cultural, psychological and personal factors. In this paper, the Z-number concept is applied for handling uncertainties in analysing the consumer buying behaviour.


Cite This Article

G. Sadikoglu, "Modeling of consumer buying behaviour using z-number concept," Intelligent Automation & Soft Computing, vol. 24, no.1, pp. 173–178, 2018.

This work is licensed under a Creative Commons Attribution 4.0 International License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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