Open Access

ARTICLE

How does perceived human-computer interaction affect employee helping behavior?

Xin Liu^1,*, Zimeng Chen²

1 School of Management, Wuhan Polytechnic University, Wuhan, 430024, China
2 School of Management, Lanzhou University, Lanzhou, 730000, China

* Corresponding Author: Xin Liu. Email:

Journal of Psychology in Africa 2025, 35(2), 257-263. https://doi.org/10.32604/jpa.2025.065782

Received 19 July 2024; Accepted 04 March 2025; Issue published 30 June 2025

Abstract

This study examined how perceived human-computer interaction (HCI) is related to employees’ helping behaviors with role breadth self-efficacy and digital fluency. An online scenario experiment (study 1; female = 61.3%; mean age = 30.79 years; bachelor’s degree = 68.7%) and a questionnaire survey (study 2; male = 44.2%; younger than 30 years = 50.6%; bachelor’s degree = 61.5%) found that perceived HCI exerts a significant positive indirect effect on employee helping behavior through improved role breadth self-efficacy. This positive indirect effect is stronger when employee digital fluency is high. Findings are consistent with social cognitive theory, which proposes that the relationship among environment, individual cognition, and behavior is mutually determined, and the influence of environment on individual behavior varies with individual characteristics. The findings imply a need for employer organizations to create favorable human-computer interaction environment for employees’ digital fluency to promote role breadth self-efficacy and helping behavior in the digital age.

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Keywords

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