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    ARTICLE

    Modeling of Consumer Buying Behaviour Using Z-Number Concept

    Gunay Sadikoglu

    Intelligent Automation & Soft Computing, Vol.24, No.1, pp. 173-178, 2018, DOI:10.1080/10798587.2017.1327159

    Abstract Consumer behaviour has always been of a great interest in marketing research. The consumer buying behaviour has become an integral part of strategic market planning and includes mental, emotional and physical activities. The consumer behaviour and decision-making process are usually subject to uncertainties related to influences of socio-cultural, psychological and personal factors. In this paper, the Z-number concept is applied for handling uncertainties in analysing the consumer buying behaviour. More >

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