Home / Advanced Search

  • Title/Keywords

  • Author/Affliations

  • Journal

  • Article Type

  • Start Year

  • End Year

Update SearchingClear
  • Articles
  • Online
Search Results (2)
  • Open Access


    A Big Data Based Dynamic Weight Approach for RFM Segmentation

    Lin Lang1, Shuang Zhou1, Minjuan Zhong1,*, Guang Sun1, Bin Pan1, Peng Guo1,2

    CMC-Computers, Materials & Continua, Vol.74, No.2, pp. 3503-3513, 2023, DOI:10.32604/cmc.2023.023596

    Abstract Using the RFM (Recency, Frequency, Monetary value) model can provide valuable insights about customer clusters which is the core of customer relationship management. Due to accurate customer segment coming from dynamic weighted applications, in-depth targeted marketing may also use type of dynamic weight of R, F and M as factors. In this paper, we present our dynamic weighted RFM approach which is intended to improve the performance of customer segmentation by using the factors and variations to attain dynamic weights. Our dynamic weight approach is a kind of Custom method in essential which roots in… More >

  • Open Access


    Customer Segment Prediction on Retail Transactional Data Using K-Means and Markov Model

    A. S. Harish*, C. Malathy

    Intelligent Automation & Soft Computing, Vol.36, No.1, pp. 589-600, 2023, DOI:10.32604/iasc.2023.032030

    Abstract Retailing is a dynamic business domain where commodities and goods are sold in small quantities directly to the customers. It deals with the end user customers of a supply-chain network and therefore has to accommodate the needs and desires of a large group of customers over varied utilities. The volume and volatility of the business makes it one of the prospective fields for analytical study and data modeling. This is also why customer segmentation drives a key role in multiple retail business decisions such as marketing budgeting, customer targeting, customized offers, value proposition etc. The… More >

Displaying 1-10 on page 1 of 2. Per Page