Wangdong Jiang, Dongling Zhang*, Yapeng Peng, Guang Sun, Ying Cao, Jing Li
Journal of New Media, Vol.2, No.2, pp. 79-90, 2020, DOI:10.32604/jnm.2020.010088
Abstract With the rapid development of science and technology and the
increasing popularity of the Internet, the number of network users is gradually
expanding, and the behavior of network users is becoming more and more
complex. Users’ actual demand for resources on the network application
platform is closely related to their historical behavior records. Therefore, it is
very important to analyze the user behavior path conversion rate. Therefore, this
paper analyses and studies user behavior path based on sales data. Through
analyzing the user quality of the website as well as the user’s repurchase rate,
repurchase rate and retention rate in… More >
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