Shahid Mehmood1, Imran Ahmad1, Muhammad Adnan Khan1,2, Faheem Khan3, T. Whangbo3,*
CMC-Computers, Materials & Continua, Vol.71, No.3, pp. 5603-5618, 2022, DOI:10.32604/cmc.2022.023785
Abstract Education sector has witnessed several changes in the recent past. These changes have forced private universities into fierce competition with each other to get more students enrolled. This competition has resulted in the adoption of marketing practices by private universities similar to commercial brands. To get competitive gain, universities must observe and examine the students’ feedback on their own social media sites along with the social media sites of their competitors. This study presents a novel framework which integrates numerous analytical approaches including statistical analysis, sentiment analysis, and text mining to accomplish a competitive analysis of social media sites of… More >
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