Jari Jussila1, Eman Alkhammash2,*, Norah Saleh Alghamdi3, Prashanth Madhala4, Mohammad Ayoub Khan5
CMC-Computers, Materials & Continua, Vol.70, No.1, pp. 1845-1856, 2022, DOI:10.32604/cmc.2022.017284
Abstract Social media platforms provide new value for markets and research companies. This article explores the use of social media data to enhance customer value propositions. The case study involves a company that develops wearable Internet of Things (IoT) devices and services for stress management. Netnography and semantic annotation for recognizing and categorizing the context of tweets are conducted to gain a better understanding of users’ stress management practices. The aim is to analyze the tweets about stress management practices and to identify the context from the tweets. Thereafter, we map the tweets on pleasure and arousal to elicit customer insights.… More >
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