Arooj Arshad1,*, Mian Ahmad Hanan2,*, Noshina Saleem3, Saima Farzooq4, Remsha Fatima5
International Journal of Mental Health Promotion, Vol.21, No.3, pp. 99-109, 2019, DOI:10.32604/IJMHP.2019.010834
Abstract In the current digital era, public health campaigns using media has been
very successful in giving knowledge and changes the attitudes of people. But till
now scarce literature is available related to media campaigns about mental health.
In this study Pre-Post Quasi Experimental Design using vignettes as a data
collection measure were employed. The participants were categories in to
experimental (n = 138) and control (n = 134) groups having 18–55 years of age to
evaluate the efficiency of media mediated interventions using social media
campaign in increasing Mental Health Literacy (MHL). The results from nonparametric chi-square test indicated that… More >
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