Bandar Alotaibi1,*, Aljawhara Almutarie2, Shuaa Alotaibi3, Munif Alotaibi4
CMC-Computers, Materials & Continua, Vol.84, No.3, pp. 4451-4467, 2025, DOI:10.32604/cmc.2025.066050
- 30 July 2025
Abstract X (formerly known as Twitter) is one of the most prominent social media platforms, enabling users to share short messages (tweets) with the public or their followers. It serves various purposes, from real-time news dissemination and political discourse to trend spotting and consumer engagement. X has emerged as a key space for understanding shifting brand perceptions, consumer preferences, and product-related sentiment in the fashion industry. However, the platform’s informal, dynamic, and context-dependent language poses substantial challenges for sentiment analysis, mainly when attempting to detect sarcasm, slang, and nuanced emotional tones. This study introduces a hybrid… More >