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  • Open Access

    ARTICLE

    A Big Data Based Dynamic Weight Approach for RFM Segmentation

    Lin Lang1, Shuang Zhou1, Minjuan Zhong1,*, Guang Sun1, Bin Pan1, Peng Guo1,2

    CMC-Computers, Materials & Continua, Vol.74, No.2, pp. 3503-3513, 2023, DOI:10.32604/cmc.2023.023596

    Abstract Using the RFM (Recency, Frequency, Monetary value) model can provide valuable insights about customer clusters which is the core of customer relationship management. Due to accurate customer segment coming from dynamic weighted applications, in-depth targeted marketing may also use type of dynamic weight of R, F and M as factors. In this paper, we present our dynamic weighted RFM approach which is intended to improve the performance of customer segmentation by using the factors and variations to attain dynamic weights. Our dynamic weight approach is a kind of Custom method in essential which roots in the understanding of the data… More >

  • Open Access

    ARTICLE

    Game Theory-Based Dynamic Weighted Ensemble for Retinal Disease Classification

    Kanupriya Mittal*, V. Mary Anita Rajam

    Intelligent Automation & Soft Computing, Vol.35, No.2, pp. 1907-1921, 2023, DOI:10.32604/iasc.2023.029037

    Abstract An automated retinal disease detection system has long been in existence and it provides a safe, no-contact and cost-effective solution for detecting this disease. This paper presents a game theory-based dynamic weighted ensemble of a feature extraction-based machine learning model and a deep transfer learning model for automatic retinal disease detection. The feature extraction-based machine learning model uses Gaussian kernel-based fuzzy rough sets for reduction of features, and XGBoost classifier for the classification. The transfer learning model uses VGG16 or ResNet50 or Inception-ResNet-v2. A novel ensemble classifier based on the game theory approach is proposed for the fusion of the… More >

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