Arifur Rahman1, MD Azam Khan1, Farhad Uddin Mahmud1, Kanchon Kumar Bishnu2, Ashifur Rahman3, M. F. Mridha4,*, Md. Jakir Hossen5,*
CMC-Computers, Materials & Continua, Vol.87, No.3, 2026, DOI:10.32604/cmc.2026.071029
- 09 April 2026
Abstract Generative Artificial Intelligence (AI) is reshaping digital marketing by creating automated content, personalizing campaigns, and offering new ways to engage consumers. This systematic review examines research on generative AI, highlighting both its technological progress and the ethical, technical, and organizational hurdles that could limit its use. We used a PRISMA-based method to search major databases (ACM Digital Library, IEEE Xplore, and Scopus) for peer-reviewed studies published from 2018 to 2025. Our findings reveal major gains in text creation, image generation, and multimodal campaigns, which can lower costs and spark creative thinking. Still, data privacy, bias More >