Guest Editors
Prof. Dr. Chen-Yueh Chen
Email: chenchenyueh@ntsu.edu.tw
Affiliation: Department of Recreation and Leisure Industry Management, National Taiwan Sport University, Taoyuan, 333325, Taiwan
Homepage:
Research Interests: sport marketing; sport management; sport consumer behavior
Assoc. Prof. Dr. Yi-Hsiu Lin
Email: shulin909@gmail.com
Affiliation: The Master Program of Sport Facility and Health Promotion, National Taiwan University, Taipei, 10617, Taiwan
Homepage:
Research Interests: sport management; sport marketing; sport consumer behavior; sport communication and media
Assist. Prof. Dr. Min-Chieh Chuang
Email: mcchuang718@thu.edu.tw
Affiliation: Department of Business Administration, Tunghai University, Taichung, 407224, Taiwan
Homepage:
Research Interests: consumer satisfaction and loyalty; channel management; brand management
Summary
With growing global attention on mental well-being, sport is increasingly recognized as a powerful domain for promoting psychological health and resilience (Orunbayev, 2023). While the physical benefits of sport participation are well documented, emerging research also highlights the psychological rewards of sport consumption, including emotional investment in teams and the shared experience of watching sport events (Su et al., 2022). These experiences are shaped by underlying psychological mechanisms that not only influence consumer behavior and industry trends, but also contribute to broader social values.
This Special Issue invites research exploring how consumers interpret the value of sport, build emotional connections, and incorporate sport into their personal lives and sense of identity. It also seeks to examine how these psychological mechanisms support health promotion and enhance overall psychological well-being.
Suggested topics include, but are not limited to:
· Motivations and decision-making in sport consumption
· Emotional experiences and mental well-being through sport
· Community identity and social belonging in sport contexts
· Sport experiences and the shaping of self-identity
· The role of sport in health promotion and psychological resilience
· Life satisfaction associated with sport participation and fandom
· Other relevant intersections of sport, consumer psychology, and mental health
Keywords
sporting event, professional sport, mega event, sports industry, sport marketing, sport management, sport consumer behavior, sport psychology, life satisfactions, well-being
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